Istra Inspirit

Istra Inspirit is an award-winning tourism project in Istria that enriches the cultural and tourist offer of the peninsula by reviving historical events at authentic locations, through staged Istrian legends and myths. The Istria Region Tourism Management Department has been supporting the development of the Istra Inspirit project since 2012 in cooperation with the Istria Tourism Development Agency (IRTA) and the Istria Tourist Board.

Istra Inspirit is an example of best practises of creative and innovative tourism. It emphasises the value of the existing, unused resources of the region’s cultural and historical heritage and finds innovative ways to involve different stakeholders in the tourism industry to create tourism offers and new tourism products. Quality, originality, innovation and sustainability are the main characteristics that make this project distinctive and its ‘know-how’ recognisable, the aim of which is to be transferred to the stakeholders and to shape the history of the destination with them. It also aims to actively network all interested parties in the synergy of creating tourist destinations – family farms, students, local communities, actors, artists and musicians, craftsmen and local tourism organisations.

Why is it regenerative?

Istra Inspirit stands out as an example of innovative and creative tourism practises by reviving historical events and legends in authentic places in Istria. By collaborating with various stakeholders, the cultural heritage of the region is utilised to create unique tourist experiences.

Project partners met in Aveiro on the 14th and 15th of September 2023. It was the perfect opportunity to visit the destination with regenerative glasses on, to understand its many assets but also some of the challenges the destination is facing. Face to face project meetings always provide the partners with the unique opportunity to learn about the work of the hosting partner and get valuable insights about the destination. In this case partners were hosted by the dedicated team of management and tourism professionals of the University of Aveiro who shared a wealth of insights about a city that was new to many of the participants.

The Enforce project is well on track when it comes to the project work plan, which means that after having completed the Best Practice collection of innovative examples about storytelling for regeneration and also the Storyteller’s Guide, partners used the meeting to discuss the development of the Enforce Training Programme.

For the next few months partners will be working on developing the content in line with guidelines provided by the University of Usak, our project partner from Turkey.
The course should be available for piloting in January/February 2024 and will also be available in the partner languages once all translations are finalised.

The ENFORCE team met in the beautiful city of Luxembourg for its kick-off meeting. It took place at the premises of the Italian Chamber of Commerce in Luxembourg (also known as CCIL), which opened its doors to warmly welcome all partners.

The team was aware of the importance of this first meeting and approached it with the same enthusiasm, as it plays an important role in building strong bonds that will contribute to the success of the entire cooperation. With the common goal of building a solid foundation, the participants discussed in depth the first steps required for the project ENFORCE.

During this visit, the project objectives were discussed in depth to ensure that each partner has a comprehensive understanding of the overarching goals. The outcome of the kick-off meeting was extremely satisfying for all partners and generated enthusiasm among the team. It was a success and left everyone inspired and energised.

The journey of ENFORCE has officially begun and with the collective expertise of the committed partners, there is no doubt that it will thrive and achieve remarkable results.


“The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein”

Project N: 2022-1-LU01-KA220-VET-000089887

© 2024 Enforce Project
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