La générosité d’une oeuvre

Published in January 2023, the stories invite you to enjoy the benefits of beauty and wonder by immersing yourself in the contemplation of an evocative work of art from the Hauts-de-France region. They also highlight the appeal of the areas and heritage surrounding the museums and spark interest in revisiting them by landing you on Hauts-de-France Tourism business-to-consumer (BtoC) portal page. The story captures the audience’s eye and draws them in with its evocative power, the vibrations of the voice and the music. The story offers viewers a complete immersion in these masterpieces, a discovery through emotion, while embedding them in the region, unlike the usual museum audio guides that usually provide historical background on the artworks. With this collection of stories, Hauts-de-France Tourisme wants to convey to the inhabitants the pride in the artists that the region has produced and inspired, and of course to give as many people as possible the irresistible desire to see these works in the flesh. The series now includes 4 works from 4 major museums: La Petite Châtelaine by Camille Claudel – La Piscine in Roubaix; The Horse, the Squire and the Clown by Henri Matisse – Matisse Museum in Cateau-Cambrésis; The Oyster Lunch by Jean-François de Troy – Musée Condé in Chantilly; The Hortillons in Spring by Alfred Manessier – Musée de Picardie in Amiens (source: club innovation culture).

Why is it regenerative?

The story offers viewers a full immersion in these masterpieces, a discovery through emotion, while inscribing them in the territory, contrasting with regular museum audio guides which usually provide historical background on the artworks.

Project partners met in Aveiro on the 14th and 15th of September 2023. It was the perfect opportunity to visit the destination with regenerative glasses on, to understand its many assets but also some of the challenges the destination is facing. Face to face project meetings always provide the partners with the unique opportunity to learn about the work of the hosting partner and get valuable insights about the destination. In this case partners were hosted by the dedicated team of management and tourism professionals of the University of Aveiro who shared a wealth of insights about a city that was new to many of the participants.

The Enforce project is well on track when it comes to the project work plan, which means that after having completed the Best Practice collection of innovative examples about storytelling for regeneration and also the Storyteller’s Guide, partners used the meeting to discuss the development of the Enforce Training Programme.

For the next few months partners will be working on developing the content in line with guidelines provided by the University of Usak, our project partner from Turkey.
The course should be available for piloting in January/February 2024 and will also be available in the partner languages once all translations are finalised.

The ENFORCE team met in the beautiful city of Luxembourg for its kick-off meeting. It took place at the premises of the Italian Chamber of Commerce in Luxembourg (also known as CCIL), which opened its doors to warmly welcome all partners.

The team was aware of the importance of this first meeting and approached it with the same enthusiasm, as it plays an important role in building strong bonds that will contribute to the success of the entire cooperation. With the common goal of building a solid foundation, the participants discussed in depth the first steps required for the project ENFORCE.

During this visit, the project objectives were discussed in depth to ensure that each partner has a comprehensive understanding of the overarching goals. The outcome of the kick-off meeting was extremely satisfying for all partners and generated enthusiasm among the team. It was a success and left everyone inspired and energised.

The journey of ENFORCE has officially begun and with the collective expertise of the committed partners, there is no doubt that it will thrive and achieve remarkable results.


“The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein”

Project N: 2022-1-LU01-KA220-VET-000089887

© 2024 Enforce Project
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