Experience the rejuvenation of Sierra Norte Madrid, where stories are the driving force behind a mission to plant new trees and restore the land. Imagine this: a forest scarred by fire, struggling to recover.

Sierra Norte Madrid does a great job at captivating visitors with the power of storytelling. They tell of the unique history, cultural traditions and natural wonders of this enchanting region, allowing people to build a deeper connection with the land they’re entering.

To engage local people, including hotel owners, shopkeepers and business owners, the project ingeniously places QR codes in their shops. These codes aren’t only a pathway to information, but also an invitation to be part of the solution. By scanning, people learn and help rejuvenate this precious ecosystem.

Why is it regenerative?

Sierra Norte Madrid’s regenerative approach is evident in the use of storytelling to highlight the importance of reforestation in the area. This initiative deepens visitors’ understanding and appreciation of the region. This multifaceted narrative strategy connects tourists to the vital work of reforestation and encourages them to actively participate in the conservation of the local ecosystem, making it a strong example of regenerative tourism.

Project partners met in Aveiro on the 14th and 15th of September 2023. It was the perfect opportunity to visit the destination with regenerative glasses on, to understand its many assets but also some of the challenges the destination is facing. Face to face project meetings always provide the partners with the unique opportunity to learn about the work of the hosting partner and get valuable insights about the destination. In this case partners were hosted by the dedicated team of management and tourism professionals of the University of Aveiro who shared a wealth of insights about a city that was new to many of the participants.

The Enforce project is well on track when it comes to the project work plan, which means that after having completed the Best Practice collection of innovative examples about storytelling for regeneration and also the Storyteller’s Guide, partners used the meeting to discuss the development of the Enforce Training Programme.

For the next few months partners will be working on developing the content in line with guidelines provided by the University of Usak, our project partner from Turkey.
The course should be available for piloting in January/February 2024 and will also be available in the partner languages once all translations are finalised.

The ENFORCE team met in the beautiful city of Luxembourg for its kick-off meeting. It took place at the premises of the Italian Chamber of Commerce in Luxembourg (also known as CCIL), which opened its doors to warmly welcome all partners.

The team was aware of the importance of this first meeting and approached it with the same enthusiasm, as it plays an important role in building strong bonds that will contribute to the success of the entire cooperation. With the common goal of building a solid foundation, the participants discussed in depth the first steps required for the project ENFORCE.

During this visit, the project objectives were discussed in depth to ensure that each partner has a comprehensive understanding of the overarching goals. The outcome of the kick-off meeting was extremely satisfying for all partners and generated enthusiasm among the team. It was a success and left everyone inspired and energised.

The journey of ENFORCE has officially begun and with the collective expertise of the committed partners, there is no doubt that it will thrive and achieve remarkable results.


“The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein”

Project N: 2022-1-LU01-KA220-VET-000089887

© 2024 Enforce Project
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