The secret of the milk experience in Luxembourg

The Vitarium Museum presents the history of its dairy factory to promote not only the production of Luxlait products, the know-how of this industry and the traditional manufacturing process of this authentic product, which is presented to visitors thanks to several immersive experiences, but also and above all the committed and human values of the Luxlait industry, with its ecologically responsible values and respect for animal welfare. The narrative is highlighted through the eyes of young and old alike who, when they enter this place, can spend a pleasant and educational moment immersed in the fascinating world of milk in all its facets. This is ensured by interactive stations, a 3D cinema, cooking workshops, visits to the farm and various activities around themes such as: from grass to milk, take your pick, sensory and sensible, which awaken a new curiosity in visitors and immerse them in the universe of one of the most modern dairies in Europe.

Why is it regenerative?

The Vitarium Museum’s approach embodies regenerative tourism through immersive experiences, interactive stations and diverse activities. Visitors are educated about the traditional manufacturing process of Luxlait products and are also immersed in the values that underpin this industry.

This initiative fosters a deeper connection between visitors and the Luxlait industry, encouraging them to adopt eco-responsible practices and respect for animal welfare.

Project partners met in Aveiro on the 14th and 15th of September 2023. It was the perfect opportunity to visit the destination with regenerative glasses on, to understand its many assets but also some of the challenges the destination is facing. Face to face project meetings always provide the partners with the unique opportunity to learn about the work of the hosting partner and get valuable insights about the destination. In this case partners were hosted by the dedicated team of management and tourism professionals of the University of Aveiro who shared a wealth of insights about a city that was new to many of the participants.

The Enforce project is well on track when it comes to the project work plan, which means that after having completed the Best Practice collection of innovative examples about storytelling for regeneration and also the Storyteller’s Guide, partners used the meeting to discuss the development of the Enforce Training Programme.

For the next few months partners will be working on developing the content in line with guidelines provided by the University of Usak, our project partner from Turkey.
The course should be available for piloting in January/February 2024 and will also be available in the partner languages once all translations are finalised.

The ENFORCE team met in the beautiful city of Luxembourg for its kick-off meeting. It took place at the premises of the Italian Chamber of Commerce in Luxembourg (also known as CCIL), which opened its doors to warmly welcome all partners.

The team was aware of the importance of this first meeting and approached it with the same enthusiasm, as it plays an important role in building strong bonds that will contribute to the success of the entire cooperation. With the common goal of building a solid foundation, the participants discussed in depth the first steps required for the project ENFORCE.

During this visit, the project objectives were discussed in depth to ensure that each partner has a comprehensive understanding of the overarching goals. The outcome of the kick-off meeting was extremely satisfying for all partners and generated enthusiasm among the team. It was a success and left everyone inspired and energised.

The journey of ENFORCE has officially begun and with the collective expertise of the committed partners, there is no doubt that it will thrive and achieve remarkable results.


“The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein”

Project N: 2022-1-LU01-KA220-VET-000089887

© 2024 Enforce Project
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