Wines and traditions in the cellars of Bernard Massard

​Caves Bernard-Massard are celebrating their centenary by telling the story of their wine production in a series of short, lively animated videos. The story goes back to the family’s roots in 1921 and shows its development through innovation and modernisation up to the present day.

These animated stories are not just about wine, but also about evoking emotions in viewers. They evoke a sense of family unity that is deeply rooted in Bernard-Massard. This bond, passed down through generations, illustrates the company’s resilience in difficult times and shows its unwavering commitment to preserving the business.

Beyond the mere marketing of wine, Bernard-Massard tells a story of ancestral wisdom passed down from one family to another. It brings the vines and the bucolic landscapes of Luxembourg’s Moselle region to life. The story is not just about winemaking, but is also a testament to enduring traditions and the close connection between families and the land, painting a vivid picture of the heritage that thrives in every bottle.

Why is it regenerative?

This story celebrates the centenary of Caves Bernard-Massard through animated videos that go beyond wine marketing, as they emphasise family heritage, resilience and the transmission of wisdom, while evoking emotions and showing the deep connection between families, land and heritage in every bottle of wine.

Project partners met in Aveiro on the 14th and 15th of September 2023. It was the perfect opportunity to visit the destination with regenerative glasses on, to understand its many assets but also some of the challenges the destination is facing. Face to face project meetings always provide the partners with the unique opportunity to learn about the work of the hosting partner and get valuable insights about the destination. In this case partners were hosted by the dedicated team of management and tourism professionals of the University of Aveiro who shared a wealth of insights about a city that was new to many of the participants.

The Enforce project is well on track when it comes to the project work plan, which means that after having completed the Best Practice collection of innovative examples about storytelling for regeneration and also the Storyteller’s Guide, partners used the meeting to discuss the development of the Enforce Training Programme.

For the next few months partners will be working on developing the content in line with guidelines provided by the University of Usak, our project partner from Turkey.
The course should be available for piloting in January/February 2024 and will also be available in the partner languages once all translations are finalised.

The ENFORCE team met in the beautiful city of Luxembourg for its kick-off meeting. It took place at the premises of the Italian Chamber of Commerce in Luxembourg (also known as CCIL), which opened its doors to warmly welcome all partners.

The team was aware of the importance of this first meeting and approached it with the same enthusiasm, as it plays an important role in building strong bonds that will contribute to the success of the entire cooperation. With the common goal of building a solid foundation, the participants discussed in depth the first steps required for the project ENFORCE.

During this visit, the project objectives were discussed in depth to ensure that each partner has a comprehensive understanding of the overarching goals. The outcome of the kick-off meeting was extremely satisfying for all partners and generated enthusiasm among the team. It was a success and left everyone inspired and energised.

The journey of ENFORCE has officially begun and with the collective expertise of the committed partners, there is no doubt that it will thrive and achieve remarkable results.


“The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein”

Project N: 2022-1-LU01-KA220-VET-000089887

© 2024 Enforce Project
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