Training Course

Storytelling for sustainability and regeneration

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Tourism and hospitality students and educators in Vocational Education and Training, and tourism professionals.

1.2.1. Objectives

Main Objective: Emphasise the importance of storytelling in regenerative tourism and examine its effects.


  •  Examine Components of Storytelling: Explore how storytelling contributes to the effectiveness and impact of regenerative tourism narratives. Identify key components in crafting narratives that resonate with audiences (in relation to Module 1).
  • Explore Benefits of Storytelling: Understand the various benefits of storytelling in regenerative tourism. Discuss how these benefits can be harnessed to create positive impacts.
  • Enhance the Importance of the Regenerative Element: Distinct from regenerative, sustainable, and ordinary tourism experiences. Understand that regenerative is a broad term that needs to be enhanced in describing the experience. Learn how to distinguish between different regenerative elements of a specific experience and how to outline them in a story context. 
  • Analyse Techniques of Effective Storytelling: Examine techniques enhancing the impact and engagement of regenerative tourism stories. Connect storytelling techniques with positive community interactions and environmental impact.
  • Craft Compelling Stories: Present basic steps in crafting a compelling regenerative tourism story. Tailor storytelling techniques about regenerative experiences to resonate with diverse target audiences.

1.2.2. Outcomes

  • Understand how storytelling serves as a powerful communication tool in the promotion of regenerative tourism.
  • Grasp the elements of storytelling in the context of regenerative tourism. Apply storytelling elements effectively to enhance narratives in tourism.
  • Distinguish between regenerative and sustainable tourism. Understand how a captivating story promotes the regenerative element of the experience. 
  • Apply the benefits of storytelling to regenerative tourism practices. Use storytelling as an effective communication tool in regenerative tourism contexts.
  • Evaluate the importance of impactful storytelling in creating regenerative tourist experiences.
  • Develop the ability to create compelling stories for diverse purposes and target audiences about regenerative tourism.
  • Short intro to the topic
  • Short animation video
  • Self-reflection and self-learning
  • Guided discussions
  • Practical exercise
  • A laptop / desktop 
  • A projector
  • Handouts provided by the teacher / educator
  • Short videos / animation video of the selected good practice
  • Digital support (websites e.g. Mentimeter, to promote learners to assess their own knowledge at the beginning and / or at the end of the lesson 
  • An ice-breaker activity
  • Theoretical Part
      • Introducing the topic 
  • Practical Part
      • Analysing 
      • Synthesizing 
      • Finding and telling the story 
  • Evaluation of the Module’s Topic
Ice-breaker activity 15 min.
Introducing the topic 15 min.
Summary and discussion 20 min. 
Analysing 15 min. 
Synthesizing 15 min. 
Evaluation 10 min.
Total: 90 min.

Two Sides of Every Story

  1. Snapshot Creation (3 minutes): Instruct participants to imagine their dearest memory of a destination – that they have visited with their friends, family, loved ones, or alone. 

On their cards, ask them to draw or write a brief description of this destination.

  1. The Good and the Bad (2 mins): Now encourage them to think about what is positive about this destination. Is it linked to the local community or environment? Is it sustainable? What about the “energy”? 

Now encourage the participants to think about its possible negative impacts. How is the traffic? Problems with mass tourism? Who benefits from it?

  1. Pair and Share (3 minutes): Have participants pair up with someone they may not know well.

Each participant shares their “storytelling snapshot” with their partner. The important part is to compare what they pointed out as good and bad elements about their described destinations. 

  1. Group Reflection (2  minutes): Bring the class back together and invite a few pairs to share highlights from their discussions. Try to comment on the fact that every destination has its good and bad elements, depending on how you look at it. 

Transition to Main Topic: Conclude the icebreaker by connecting the storytelling activity to the main topic of the session. Reflect on how good storytelling can contribute to the understanding of the history and essence of a destination, especially in relation to the regenerative element.

Theoretical Part

The art of storytelling has been a fundamental aspect of human communication for centuries, influencing beliefs, shaping cultures, and connecting individuals. Bellato and Pollock (2023) highlight the persuasive impact of storytelling, underscoring its ability to make information memorable and compelling. In its relation to regenerative tourism, effective storytelling is not only a means of entertainment but a powerful tool for inspiring positive change. 

As explored in MODULE 1, storytelling is an art form that transcends simple narration—it is a vehicle for emotions, experiences, and information. In explaining what regenerative tourism is, storytelling takes on an even more crucial role, weaving the narrative fabric that connects visitors and tourists to the essence of regeneration. 

This section briefly explores the importance of storytelling, setting the stage for a deeper examination of regenerative tourism narratives, touching upon its pivotal role, the nuances of regenerative tourism, the various stages of the regenerative journey, and the profound impact storytelling can have on both the audience and the destination.

Good storytelling serves as a bridge between information and emotion, capturing the audience’s attention and fostering a deeper connection. Bellato and Pollock (2023) emphasise the role of emotions in driving engagement and influencing behaviour, making storytelling a potent vehicle for communication. As the subsequent module will delve into the intricacies of the storytelling process, this section acknowledges the foundational importance of storytelling in conveying the essence of regenerative tourism.

Let us look at some key elements to remember and relate them to the regenerative element:

A Catalyst for Connection: Storytelling is the heartbeat of human connection. It moves beyond the mere transmission of facts to evoke emotions and forge a deep, meaningful bond between the storyteller and the audience. In the context of regenerative tourism, the ability to create a compelling narrative becomes the linchpin for fostering a connection between the visitor and the destination’s regenerative journey.

Key Elements of Good Storytelling: As previously explored, the key elements of creating a good story involve authenticity, emotional resonance, and a clear narrative structure. These components are magnified in the context of regenerative tourism, where a story is not just a tale but a vessel for conveying the transformative journey of a destination towards regeneration.

Art of Visualisation: Effective storytelling in regenerative tourism involves not just narration but the art of visualisation. Transporting the audience into the heart of the regenerative process through vivid imagery and sensory descriptions creates a more immersive and impactful experience.

Interactive Storytelling: In the age of digital media, interactive storytelling has become a powerful tool. Platforms that allow visitors and tourists to actively engage with and contribute to the narrative of regeneration deepen their connection to the destination, fostering a sense of ownership in the storytelling process.

Before we move further into the creation of a good story for regenerative tourism, let’s first explore what regenerative tourism is. Regenerative tourism marks a paradigm shift in the travel industry, moving beyond the principles of sustainability towards actively contributing to the betterment of destinations. Fusté-Forné and Hussain (2023) define regenerative tourism as an approach where visitors and tourists aim to leave a place in a better state than they found it, emphasising positive impacts on local communities and the environment. This evolving concept introduces a novel narrative for tourism, where the regenerative element becomes a crucial component of storytelling.

Regenerative tourism also signifies a departure from conventional mass tourism practices. While sustainable tourism aims to preserve, regenerative tourism takes a more proactive stance—it seeks to revitalise and rejuvenate. It represents a paradigm shift towards a holistic approach that addresses environmental, cultural, and economic aspects of a destination.

Some key notes to remember about the regenerative element, sustainability, new practices, and challenges that regenerative tourism faces:

  • Distinguishing Regenerative from Sustainable Tourism: While sustainable tourism focuses on maintaining the current state, regenerative tourism goes beyond preservation to actively restore and enhance. It acknowledges the interconnectedness of ecosystems, communities, and economies, envisioning a more profound impact on the destination and its inhabitants.
  • Novelty of Regenerative Tourism: Regenerative tourism is relatively new, signalling a departure from traditional tourism practices. It arises from a collective awareness of the limitations of mass tourism and an evolving understanding of the role tourists play in shaping the places they visit. Regenerative tourism, therefore, signifies a contemporary approach, aligning with the changing perspectives of both visitors and tourists and destination communities.
  • Challenges in Regenerative Tourism: The shift towards regenerative tourism is not without challenges. Balancing the economic interests of a destination with its environmental and cultural preservation requires nuanced strategies. Storytelling becomes a tool for addressing these challenges, elucidating the complexities and showcasing the ongoing efforts in a way that resonates with the audience.

The regenerative element in storytelling transforms narratives into compelling selling points for regenerative tourism. Jamal and Stronza (2009) stress the need for positive narratives in tourism, suggesting that stories that evoke hope and change leave a lasting impact. In the context of regenerative tourism, stories can go beyond showcasing natural beauty and cultural richness. They become powerful tools for communicating the transformative potential of responsible travel, portraying destinations as hubs for positive change. 

Fusté-Forné and Hussain (2023) contribute to this narrative by highlighting the economic benefits of regenerative tourism for local communities. Integrating these benefits into storytelling paints a holistic picture of destinations, portraying them not only as aesthetically appealing but as places where tourism acts as a catalyst for economic growth. Jamal and Stronza (2009) add a social dimension, emphasising how regenerative tourism can empower communities. In the storytelling narrative, community empowerment becomes a central theme, amplifying the transformative power of responsible travel.

Crucial elements to remember about enhancing the regenerative element in the story:

  • Elevating the Regenerative Element: Storytelling becomes instrumental in elevating and exposing the regenerative element of a destination. It goes beyond showcasing attractions and activities, delving into the heart of the destination’s commitment to positive change.
  • The Destination as a Living Story: A regenerative destination is not merely a location on a map; it is a living, breathing story. The efforts taken to restore ecosystems, preserve cultural heritage, and uplift local communities become chapters in this unfolding narrative. Storytelling is the medium through which these chapters are narrated to the world.
  • Mediums of Regenerative Storytelling: The arsenal of regenerative storytelling includes various mediums. From digital platforms and podcasts that convey the digital narrative of regeneration to physical transformations like renovation projects that breathe life into historical sites, each medium contributes to the holistic storytelling experience.
  • Cultural Heritage Narratives: Storytelling in regenerative tourism is enriched by delving into the cultural heritage of a destination. Unearthing stories from the past, weaving them into the present regenerative efforts, and projecting them into the future creates a multi-dimensional narrative that connects visitors and tourists with the destination’s history and evolution.

In the ever-evolving landscape of travel, where conscious choices and meaningful experiences are becoming more and more important, a good story captures the ordinary and resonates with the values of a new generation of visitors and tourists. A captivating narrative becomes more than just a marketing tool—it becomes a beacon that guides conscious visitors and tourists, differentiates destinations in a saturated market, influences the entire tourism industry, and serves as a powerful educational instrument.

What to keep in mind when writing a story about a regenerative practice:

Appealing to Conscious Visitors and Tourists: In an era where we all seek authentic and purposeful experiences, regenerative tourism becomes a beacon. A compelling story that exposes a destination’s regenerative efforts becomes a potent selling point, particularly for conscious visitors and tourists who resonate with the values of sustainability, responsibility, and positive impact.

Differentiating in a Crowded Market: As the tourism market becomes increasingly saturated, destinations need a unique proposition to stand out. Regenerative storytelling provides that distinct edge, offering a narrative that goes beyond the superficial and taps into the deeper desires of the modern visitor.

Impact on Tourism Industry: The ripple effect of regenerative storytelling extends to the tourism industry itself. Destinations that successfully leverage their regenerative narrative often witness increased visitor numbers, positive media coverage, and a boost in their overall tourism industry. Collaborative efforts with the tourism industry stakeholders become integral in ensuring the amplification of the regenerative story.

Story as an Educational Tool: Beyond marketing, the regenerative story serves as an educational tool. Visitors and tourists, inspired by the narrative, become ambassadors for responsible tourism practices. Educating visitors about the destination’s regenerative journey fosters a sense of environmental and cultural responsibility, contributing to the sustainability of the tourism industry.

A story about a regenerative practice or destination can take many forms. For example:

Digital Narratives: The regenerative journey often begins in the digital realm. Podcasts, online platforms, and virtual experiences allow destinations to share their stories globally, engaging audiences even before their physical arrival. These digital narratives serve as a prelude to the immersive experiences awaiting visitors and tourists.

  • Renovation Projects: Old buildings transformed into food markets, museums, or cultural centres become tangible symbols of regeneration. These renovation projects serve as concrete chapters in the regenerative story, drawing in visitors with a curiosity about the destination’s commitment to preserving its heritage.
  • Farm Tourism: Involving visitors in agricultural activities transforms the regenerative story into a hands-on experience. It is not just about hearing the tale but actively participating in the regeneration process, fostering a personal connection with the land. Farm tourism embodies the regenerative ethos, providing visitors and tourists with an opportunity to contribute directly to the destination’s sustainable practices.
  • Community Engagement Initiatives: The regenerative story extends into community engagement initiatives. Involving local communities in the storytelling process creates a narrative that is more authentic and representative. Community-led events, cultural exchanges, and cooperative projects become integral components of the regenerative journey.

Emotional Engagement: To capture the audience effectively, regenerative storytelling must evoke emotions that resonate with visitors and tourists. By immersing the audience in the positive outcomes of regenerative practices, storytelling fosters a connection between the visitor and the destination. Emotional engagement becomes a driving force, encouraging visitors and tourists to see themselves as contributors to positive change.

Authenticity and Transparency: Authenticity, a cornerstone of effective storytelling in tourism (Dredge, 2022), becomes even more critical in regenerative narratives. Visitors and tourists seek experiences aligned with their values, and transparent storytelling builds trust. Bramwell and Lane (2011) emphasise honesty and openness in tourism communication, suggesting that regenerative storytelling should not only highlight successes but also acknowledge challenges and ongoing efforts. This transparency contributes to a more genuine and relatable narrative, resonating with a conscious and informed audience.

Utilising Technology: In the digital age, technology plays a pivotal role in enhancing regenerative storytelling. Dredge (2022) discusses the transformative potential of digital platforms in the tourism industry. Virtual reality, augmented reality, and immersive storytelling experiences transport audiences to regenerative destinations, providing a vivid glimpse into the positive impacts of responsible travel. Integrating these technologies into regenerative storytelling becomes a strategic approach to engage modern audiences, making the narrative more immersive and impactful.

When writing a captivating element for regenerative stories one has to keep in mind who is addressed with the story. The transformative power of the narrative lies not only in the content but also in the ability to connect with mindful visitors and tourists, eco-conscious explorers, local communities, and educational institutions. Through an exploration of these key audience segments, this chapter illuminates the dimensions of regenerative storytelling.

Mindful Visitor and Tourists: The audience for regenerative stories comprises mindful visitors and tourists—individuals who approach travel with a heightened awareness of their impact. These are seekers of meaningful experiences, consciously choosing destinations aligned with their values of sustainability and responsible tourism.

Eco-Conscious Explorers: Those who prioritise eco-consciousness in their travel choices form a significant part of the regenerative tourism audience. They seek destinations actively engaged in environmental conservation and regeneration, finding resonance in stories that mirror their principles.

Community Engagement: Local communities are also a crucial audience for regenerative stories. By involving residents in the storytelling process, destinations can create a narrative that authentically represents their efforts and aspirations. Engaging the local community ensures that the storytelling is rooted in the genuine experiences and perspectives of those directly impacted by regeneration.

Educational Institutions: Regenerative storytelling finds resonance in educational institutions. Collaboration with schools, universities, and research institutions amplifies the educational impact of the regenerative narrative. It becomes a tool for shaping the mindset of future generations towards responsible tourism practices.

Authenticity: A good regenerative story is anchored in authenticity. It transparently communicates the challenges, successes, and ongoing efforts of a destination in its regeneration journey. Authentic storytelling builds trust with the audience, fostering a genuine connection that transcends marketing narratives.

Impactful Narratives: The impact of regenerative efforts should be palpable in the storytelling. Whether through tangible statistics, personal testimonials, or vivid descriptions, the narrative should convey the real-world consequences of the destination’s commitment to regeneration. Impactful storytelling goes beyond rhetoric, showcasing measurable outcomes and illustrating the positive changes brought about by regenerative initiatives.

Alignment with Values: Effective regenerative storytelling aligns with the values of both the storyteller and the audience. It creates a narrative bridge that connects the aspirations of the destination with the aspirations of the conscious visitor or tourist. This alignment fosters a sense of shared purpose, making the audience feel like active participants in the destination’s journey towards regeneration.

Innovation in Storytelling: Pushing the boundaries of storytelling formats ensures continued engagement. Innovative approaches, such as immersive technologies, augmented reality, and interactive multimedia, offer fresh perspectives on the regenerative narrative, appealing to diverse audience preferences.

Introducing storytelling into a regenerative tourism experience can indeed be transformative, but it also comes with its own set of challenges. 

Authenticity: Ensuring that the storytelling remains authentic and true to the destination’s regenerative efforts can be challenging. There’s a risk of storytelling coming across as contrived or overly commercialised if not handled carefully.

Complexity of Narrative: Regenerative tourism narratives can be complex, involving multiple stakeholders, interconnected systems, and long-term goals. Communicating these complexities in a way that is accessible and engaging to the audience without oversimplifying the message can be challenging.

Audience Engagement: Keeping the audience engaged throughout the storytelling experience, especially in an age of short attention spans and information overload, requires creative and innovative approaches. Balancing entertainment with education while conveying the serious message of regeneration can be a delicate task.

Measuring Impact: Unlike traditional tourism metrics like visitor numbers or revenue, measuring the impact of storytelling on regenerative outcomes can be challenging. It may be difficult to quantify the tangible effects of storytelling on behaviours, attitudes, or policy changes related to regeneration.

Community Involvement: Engaging local communities in the storytelling process while respecting their cultural heritage and perspectives requires sensitivity and collaboration. Ensuring that the storytelling accurately represents the diverse voices and experiences of local stakeholders can be a challenge, especially in destinations with complex social dynamics.

Resource Constraints: Developing and implementing effective storytelling initiatives for regenerative tourism may require significant resources, including time, expertise, and financial investment. Limited resources could constrain the quality and reach of storytelling efforts, potentially hindering their effectiveness.

Technological Barriers: In some cases, lack of access to technology or digital literacy among local communities or visitors may pose challenges to implementing digital storytelling initiatives. Ensuring inclusive storytelling experiences that are accessible to all visitors regardless of technological proficiency is essential.

Balancing Narratives: Balancing the positive aspects of regeneration with the challenges and complexities involved can be tricky. While storytelling should inspire hope and optimism, it’s also important to acknowledge the difficulties and setbacks inherent in the regenerative journey to maintain credibility and trust with the audience.

Cultural Sensitivity: Ensuring that storytelling initiatives respect and honour the cultural heritage and traditions of the destination’s indigenous communities, including their stories and perspectives on regeneration, is essential. Cultural sensitivity training and ongoing consultation with local stakeholders can help navigate these complexities.

Addressing these challenges requires careful planning, collaboration, and continuous evaluation to ensure that storytelling contributes effectively to the goals of regenerative tourism while respecting the integrity and authenticity of the destination and its communities.

In conclusion, the synergy between storytelling and regenerative tourism is transformative. Participants, armed with a profound understanding of storytelling’s power and the intricacies of regenerative tourism, can navigate the narrative landscape with purpose. Regenerative storytelling becomes a tool not just for promotion but for the creation of meaningful and sustainable travel experiences.

As the stories unfold, they not only captivate but inspire a collective journey towards a more regenerative and connected world. The narrative tapestry, woven with authenticity, empathy, and impact, becomes a guiding light, illuminating the path toward a more sustainable and enriching future for both visitors and tourists and the destinations they explore. As the regenerative story continues to evolve, it becomes a dynamic force for change, shaping the future of tourism into a more conscious, responsible, and enriching experience for all.

Practical Part

For more examples, please click on the link

Example 1. Organic farm Pri Kamnarjevih: A Boutique Experience in the Heart of Karst



How did the Kamnarjevi family come to be? Engaging in the realm of family businesses is an ever-evolving journey, where mastery of one aspect is swiftly succeeded by the need for adaptation as circumstances shift.

In 2004, the Kamnarjevi embarked on their venture by acquiring an abandoned homestead, along with its expansive land, from the descendants of the Štolfa family. Right from the outset, their mission was clear—to revive the farm’s soul in a more contemporary guise while upholding the rich tapestry of its historical traditions.

The Kamnarjevi understood that diversifying their activities was crucial for the farm’s survival in the challenging production conditions of the Karst region in Slovenia. With this in mind, they meticulously registered a range of supplementary endeavours, aiming to add maximum value to their primary products.

The family’s foray into the tourism industry commenced in 2012. Taking a bold step, they decided to directly sell their produce on the farm premises. During two weekends each month, guests are welcome to savour the farm’s offerings in the thoughtfully renovated facilities designed with tourism in mind. Following the initial success of this venture and the expressed desire for hot meals, the Kamnarjevi family elevated their wine-tasting room to the status of a full-fledged tourist farm.

Regenerative Storytelling in the Kamnarjevih Family Practice

The Kamnarjevi family narrative not only encapsulates the previously discussed key elements of regenerative storytelling but also incorporates poignant moments that further underscore their commitment to regeneration:

Authenticity: Integral to the Kamnarjevi family’s story is the genuine portrayal of their history. By purchasing an abandoned homestead with deep roots in the Štolfa family, they showcase a profound respect for heritage. This decision wasn’t merely about starting a business; it was a deliberate choice to honour the past and breathe new life into the homestead.

Impactful Narratives: The impact of their regenerative efforts is palpable as the family narrates their journey from a decision to move away from city life to the meticulous restoration of the homestead. Each step, each renovation, is a tangible manifestation of their dedication to transforming the abandoned into a thriving tourist farm, thereby leaving an enduring mark on the land.

Alignment with Values: The Kamnarjevi family’s story is deeply aligned with their core values. The choice to move away from urban living and invest in the restoration of a farm reflects a conscious decision to embrace a more sustainable lifestyle. Their values shine through as they actively contribute to the regeneration of not just the land but also a way of life.

Innovation in Storytelling: The decision to transition from city life to farm living is a dynamic and innovative aspect of their narrative. It’s a bold move that adds layers to the storytelling, showcasing a willingness to embrace change, challenge conventional norms, and explore new avenues for regeneration.

Community Engagement: Purchasing and renovating an abandoned homestead isn’t just a personal journey for the Kamnarjevi family—it’s a community engagement initiative. It involves revitalising a part of the local history and contributing to the economic and cultural fabric of the community, fostering a deeper connection with the land and its people.

Educational Impact: The family’s choice to move away from the city and renovate a farm becomes an educational moment. It serves as an example of a lifestyle shift towards sustainability and regeneration. By opening their doors to visitors, they create a learning experience, imparting not just agricultural knowledge but also sharing the story of their deliberate choice for a regenerative lifestyle.

Example 2. Ranch Kaja and Grom: Where Animals Talk to People


 Video: Anamorphic SIRUI 50mm cinematic video- Fujifim Xt-4

Established in 1989, the Kaja and Grom (which from Slovenian translates to Kaja and Thunder) began with a commitment to forge connections between people and horses, grounded in principles of friendship and respect. Despite facing initial challenges and encountering opposition from within the equestrian community, they persevered in their approach, diligently nurturing, enhancing, and refining it throughout the years.

At the outset, the prevailing relationship with horses in Slovenia leaned heavily towards human-centric needs, often treating horses as mere instruments to fulfil human desires, ideals, and potentials. However, this narrative underwent a profound shift over time. The founders, Darja and Andrej Žnidaršič of Ranč Kaja and Grom, played a pivotal role in this transformation through their unwavering love for horses, dedicated efforts, and hard work. Their vision and approach to working with horses found expression in various programs, diverse fairs both in Slovenia and internationally, radio and television broadcasts, as well as lectures on animal-related topics tailored for closed groups, schools, and kindergartens.

In their collective efforts, they aspire to craft a society where animals can actualize their potential, founded on the pillars of trust and companionship with humans. Their overarching goal is to push the boundaries of respect for animals, facilitating, through heightened awareness among people, lives that are not just fulfilling but also beautifully aligned with the needs of their animal counterparts.

Regenerative Storytelling in the Story of Ranch Kaja and Grom

Authenticity: The story of Ranch Kaja and Grom is rooted in authenticity. The founders, Darja and Andrej Žnidaršič, embarked on a journey driven by their genuine love for horses. Their commitment to building a connection based on friendship and respect reflects an authentic approach to reshaping the narrative within the equestrian community.

Impactful Narratives: The impact of their regenerative efforts is tangible in the transformation of the human-horse relationship. By challenging the historical view of horses as mere tools, Ranch Kaja and Grom have introduced a paradigm shift, creating a narrative that has a direct impact on how individuals perceive and interact with horses.

Alignment with Values: The story of Ranch Kaja and Grom aligns with values of trust, friendship, and mutual understanding. The founders’ dedication to reshaping the human-horse relationship reflects a conscious choice to align their practices with values that go beyond traditional equestrian norms, contributing to the regeneration of a more respectful and empathetic approach.

Innovation in Storytelling: The regenerative storytelling element lies in the innovation brought to the equestrian narrative. Ranch Kaja and Grom have actively shared their vision through various channels, from programs and fairs to media broadcasts and educational lectures. This innovative approach demonstrates a commitment to evolving the narrative and embracing new avenues for regeneration.

Community Engagement: Their story involves active engagement with the equestrian community. By participating in various events, sharing their vision through media, and providing educational lectures, Ranch Kaja and Grom contribute to the regeneration of not just their own practices but also the broader perspectives within the equestrian community.

Educational Impact: The regenerative element extends to education, as Ranch Kaja and Grom aim to reshape perceptions and practices within the equestrian realm. Their commitment to providing lectures for closed groups, schools, and kindergartens reflects an educational impact that contributes to the regeneration of knowledge and attitudes towards horses.

Practice 1. Please read the story and discuss the competences you have learned throughout the module. 


Bio Hotel Saint Daniel: A Sanctuary for Holistic Harmony

Bio Hotel Saint Daniel is more than a retreat; it’s a sustainable, organic, and holistic haven where guests can embrace restful sleep, spiritual rejuvenation, and immersive experiences in a magical environment. The ethos of the Bio Hotel Saint Daniel centres around a commitment to organic and healthy living, providing a space where individuals can thrive both physically and spiritually.

The founders seek a community of people who not only find solace within the hotel’s walls but also contribute to its growth. The emphasis is on creating an atmosphere where guests feel not just welcomed but accepted, satisfied, calm, and safe. Reflecting on profound moments that stand out from the ordinary, the founders recount an experience with Solfeggio frequencies. These frequencies, tapping into primary and instinctive emotions, led them on a transformative journey, as if rediscovering a long-lost home. Yielding to this force, the founders integrated Solfeggio frequencies into the essence of the hotel, naming rooms and suites after these tones. Solfeggio frequencies, with roots in the ancient 6-tone scale of sacred music, are believed to bring individuals back to the original tones of the Universe, fostering bodily balance and harmony.

Every endeavour at Bio Hotel Saint Daniel is driven by heartfelt passion. While acknowledging that not all their ideas have come to fruition, the founders approach their vision with unwavering dedication. The journey, step by step, unfolds as an ongoing process of improvement and refinement. The hotel is not merely a static entity but a dynamic space that evolves with the experiences shared with its guests. The Bio Hotel Saint Daniel invites guests to join them on this journey, contributing their unique experiences to the ongoing tapestry of growth and evolution.

Beginning: Identifying the Regenerative Elements

Authenticity: Bio Hotel Saint Daniel’s story is grounded in authenticity, resonating with the genuine commitment to sustainable, organic, and holistic living. The founders’ dedication to creating a space that aligns with these values sets the tone for an authentic narrative.

Impactful Narratives: The incorporation of Solfeggio frequencies into the hotel’s essence showcases an impactful narrative. This transformative experience, from resisting to surrendering, reflects a powerful shift in perspective, contributing to the regenerative story of the hotel.

Alignment with Values: The entire narrative revolves around a profound commitment to values of sustainability, organic living, and holistic well-being. The founders not only espouse these values but actively integrate them into the very fabric of the hotel, aligning with the regenerative principles they aim to promote.

Innovation in Storytelling: The decision to name rooms and suites after Solfeggio frequencies demonstrates an innovative approach to storytelling. This creative integration of sound frequencies into the physical spaces of the hotel adds a unique layer to the narrative, fostering an environment that goes beyond the traditional hospitality experience.

Community Engagement: The founders seek to create a community of individuals with open spirits who contribute to the growth of the hotel. This community engagement element is vital in the regenerative narrative, as it involves guests not just as consumers but as active participants in the ongoing story of Bio Hotel Saint Daniel.

Educational Impact: By sharing their journey and experiences, the founders aim to educate guests about holistic living, organic practices, and the transformative power of Solfeggio frequencies. This educational aspect contributes to the regeneration of knowledge and attitudes towards sustainable and holistic lifestyles.

According to what you have learned in the theoretical part, make the distinction between sustainable and regenerative elements in the story. 

Sustainable Elements

Commitment to Organic Living: Providing organic and healthy food, contributing to sustainable agriculture practices.

Holistic Space for Rejuvenation: Creating a space for spiritual well-being, fostering a balanced lifestyle sustainably.

Community Gathering: Sustainable: Vision for an open-spirited community space, promoting sustainable connections.

Regenerative Elements

Solfeggio Frequencies Integration: Naming spaces after frequencies actively contributing to guests’ well-being.

Transformational Experience: Shift in consciousness with Solfeggio frequencies, fostering personal regeneration.

Community Growth and Co-Creation: Actively involving guests in co-creating a growing community.

Holistic Living Education: Sharing insights on holistic living for continuous regeneration of knowledge.

In summary, sustainable elements focus on responsible practices, while regenerative elements actively contribute to transformation and continuous growth in individuals and communities.

Try to find your own regenerative destination in the world. Now regarding the elements that we’ve learned, try to write its story. Include all the key regenerative elements you described in the exercise above. Keep it short, 1500 characters, but keep the flow going. Find a picture or a video that captivates your story. 

_______________________________________________________________________________________________________________________________________________________________________________________________________________________ …..


What captivated you in the first place?

_________________________________________________________________________________________________________________________________________________________________________________________________________________________ ….


Can you identify regenerative elements in your story?

  1. Authenticity:
  2. Impactful Narratives:
  3. Alignment with Values:
  4. Innovation in Storytelling:
  5. Community Engagement:
  6. Educational Impact:

Project partners met in Aveiro on the 14th and 15th of September 2023. It was the perfect opportunity to visit the destination with regenerative glasses on, to understand its many assets but also some of the challenges the destination is facing. Face to face project meetings always provide the partners with the unique opportunity to learn about the work of the hosting partner and get valuable insights about the destination. In this case partners were hosted by the dedicated team of management and tourism professionals of the University of Aveiro who shared a wealth of insights about a city that was new to many of the participants.

The Enforce project is well on track when it comes to the project work plan, which means that after having completed the Best Practice collection of innovative examples about storytelling for regeneration and also the Storyteller’s Guide, partners used the meeting to discuss the development of the Enforce Training Programme.

For the next few months partners will be working on developing the content in line with guidelines provided by the University of Usak, our project partner from Turkey.
The course should be available for piloting in January/February 2024 and will also be available in the partner languages once all translations are finalised.

The ENFORCE team met in the beautiful city of Luxembourg for its kick-off meeting. It took place at the premises of the Italian Chamber of Commerce in Luxembourg (also known as CCIL), which opened its doors to warmly welcome all partners.

The team was aware of the importance of this first meeting and approached it with the same enthusiasm, as it plays an important role in building strong bonds that will contribute to the success of the entire cooperation. With the common goal of building a solid foundation, the participants discussed in depth the first steps required for the project ENFORCE.

During this visit, the project objectives were discussed in depth to ensure that each partner has a comprehensive understanding of the overarching goals. The outcome of the kick-off meeting was extremely satisfying for all partners and generated enthusiasm among the team. It was a success and left everyone inspired and energised.

The journey of ENFORCE has officially begun and with the collective expertise of the committed partners, there is no doubt that it will thrive and achieve remarkable results.


“The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein”

Project N: 2022-1-LU01-KA220-VET-000089887

© 2024 Enforce Project
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