Nazarköy- The story of evil-eye-beads

Not so long ago there was a village called Kurudere. For about 60 years, its main income was from the production of pearls and the cultivation of cherries. But four years ago, things changed, thanks to the entrepreneurial spirit of the village headman. This Mukhtar (village headman), who moved here from Kemalpaşa with his wife after his retirement, is living proof that even the smallest village can achieve great things with determination.

The village headman started by giving the village a new name, Nazarköy. In addition to the cooperative of craftsmen and artisans he founded, he introduced wooden stalls and started the Nazar Village Bead Festival, which he has been organising for four years now. He led the villagers in a strong marketing campaign. He encouraged the women to join in the work, to make beads and even to participate in the management of the artisans’ cooperative they have built together.

Why is it regenerative?

The transformation of the village formerly known as Kurudere into Nazarköy is a powerful example of regenerative tourism. It shows the entrepreneurial spirit of a village chief who changed the name of the village and launched a series of initiatives that succeeded in revitalising the village by involving the community, especially women, in bead production and cooperative management. The village not only preserved its cultural heritage but also created economic opportunities for its inhabitants. This story reflects the principles of regenerative tourism by highlighting the transformation of the village, community engagement and sustainable practices.

Project partners met in Aveiro on the 14th and 15th of September 2023. It was the perfect opportunity to visit the destination with regenerative glasses on, to understand its many assets but also some of the challenges the destination is facing. Face to face project meetings always provide the partners with the unique opportunity to learn about the work of the hosting partner and get valuable insights about the destination. In this case partners were hosted by the dedicated team of management and tourism professionals of the University of Aveiro who shared a wealth of insights about a city that was new to many of the participants.

The Enforce project is well on track when it comes to the project work plan, which means that after having completed the Best Practice collection of innovative examples about storytelling for regeneration and also the Storyteller’s Guide, partners used the meeting to discuss the development of the Enforce Training Programme.

For the next few months partners will be working on developing the content in line with guidelines provided by the University of Usak, our project partner from Turkey.
The course should be available for piloting in January/February 2024 and will also be available in the partner languages once all translations are finalised.

The ENFORCE team met in the beautiful city of Luxembourg for its kick-off meeting. It took place at the premises of the Italian Chamber of Commerce in Luxembourg (also known as CCIL), which opened its doors to warmly welcome all partners.

The team was aware of the importance of this first meeting and approached it with the same enthusiasm, as it plays an important role in building strong bonds that will contribute to the success of the entire cooperation. With the common goal of building a solid foundation, the participants discussed in depth the first steps required for the project ENFORCE.

During this visit, the project objectives were discussed in depth to ensure that each partner has a comprehensive understanding of the overarching goals. The outcome of the kick-off meeting was extremely satisfying for all partners and generated enthusiasm among the team. It was a success and left everyone inspired and energised.

The journey of ENFORCE has officially begun and with the collective expertise of the committed partners, there is no doubt that it will thrive and achieve remarkable results.


“The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein”

Project N: 2022-1-LU01-KA220-VET-000089887

© 2024 Enforce Project
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