The Wild Farm- a family’s rural dream-come-true

In 1994, Betty and Niki Vasilevi were looking for a life in the countryside, in the embrace of nature, with home-cooked food and home-grown produce. They left Plovdiv and settled in the house of Niki’s ancestors near Madjarovo. They called it the “Wild Farm” and started with a dozen inherited farm animals.

However, their idyllic vision clashed with the harsh rural reality — in the year they moved, they lost half of their initial cows. Undeterred, they persevered, making the house a home for their four children and offering organic food as a normality, not a luxury. Determined to offer affordable quality meat, they ventured into cattle breeding and founded Bulgaria’s first organic abattoir and beef processing plant on the Wild Farm.

The Wild Farm has been expanded and now has a guest house that invites visitors to participate in the daily farming activities and experience adventures in the Rhodope nature. At large farmers’ markets throughout the country, they tell their story and promote an ecological lifestyle in the countryside.

Why is it regenerative?

This story is regenerative because it shows a path of resilience, adaptation and commitment to sustainable practises. Despite initial setbacks and challenges, Betty and Niki Vasilevi turned their ambitions into reality and founded the first organic abattoir in Bulgaria.

Project partners met in Aveiro on the 14th and 15th of September 2023. It was the perfect opportunity to visit the destination with regenerative glasses on, to understand its many assets but also some of the challenges the destination is facing. Face to face project meetings always provide the partners with the unique opportunity to learn about the work of the hosting partner and get valuable insights about the destination. In this case partners were hosted by the dedicated team of management and tourism professionals of the University of Aveiro who shared a wealth of insights about a city that was new to many of the participants.

The Enforce project is well on track when it comes to the project work plan, which means that after having completed the Best Practice collection of innovative examples about storytelling for regeneration and also the Storyteller’s Guide, partners used the meeting to discuss the development of the Enforce Training Programme.

For the next few months partners will be working on developing the content in line with guidelines provided by the University of Usak, our project partner from Turkey.
The course should be available for piloting in January/February 2024 and will also be available in the partner languages once all translations are finalised.

The ENFORCE team met in the beautiful city of Luxembourg for its kick-off meeting. It took place at the premises of the Italian Chamber of Commerce in Luxembourg (also known as CCIL), which opened its doors to warmly welcome all partners.

The team was aware of the importance of this first meeting and approached it with the same enthusiasm, as it plays an important role in building strong bonds that will contribute to the success of the entire cooperation. With the common goal of building a solid foundation, the participants discussed in depth the first steps required for the project ENFORCE.

During this visit, the project objectives were discussed in depth to ensure that each partner has a comprehensive understanding of the overarching goals. The outcome of the kick-off meeting was extremely satisfying for all partners and generated enthusiasm among the team. It was a success and left everyone inspired and energised.

The journey of ENFORCE has officially begun and with the collective expertise of the committed partners, there is no doubt that it will thrive and achieve remarkable results.


“The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein”

Project N: 2022-1-LU01-KA220-VET-000089887

© 2024 Enforce Project
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